During my time working with the Travelcircus client, I had the pleasure of conducting numerous qualitative and quantitative usability tests to understand user behavior, pain points, and needs.

After noticing a significant user drop of 50% in hotel product flows and 80% in event product flows, my product team and I decided to address this issue promptly. One major area that required improvement was making the room selection experience seamless and clear, while also presenting all room features and differences in a clean and comprehensible manner. One potential A/B test idea I proposed was to allow users to bypass the 'additional services' option and proceed directly to checkout. This change could potentially enhance key performance indicators (KPIs) and lead to a considerable decrease in bounce rates.