Travelcircus - navigation & search

The majority of Travelcircus customers access the web platform through advertisements. Consequently, a crucial aspect of the web platform is to ensure strong SEO and visibility in site navigation. The featured project presents a collection of ideas for testing the site’s burger menu and product category display.

Furthermore, after reviewing a series of A/B test results conducted with the Travelcircus product team, we decided to focus on enhancing user search possibilities on our web platform. The project's hypothesis is that by implementing a prominent and easily accessible search bar throughout the website, we can help our customers quickly find the best deals for them. This, in turn, should reduce drop-off rates across the site and improve conversion rates.