Missoma - UX strategy

I was approached by Missoma founder and director to provide the most effective UX strategy to increase their product accessibility and revenue conversion. After observing rapid expansion in their digital sector and a few years in business, Missoma made the decision to devote more time and resources to comprehending the demands of their clientele. A UX strategy presentation that highlights the best testing practices and includes some wireframes addressing user pain points identified by the customer support team can be seen below.