After conducting thorough usability tests with Usertesting and gathering feedback from investors, the product team at Travelcircus observed significant dissatisfaction with how we present our discovery interface to users. The original intent of the web platform is to inspire our clients by showcasing the potential travel experience deals available through us. However, we have noticed that users often struggle to navigate the website, feeling overwhelmed or confused by the current content.

This inspired a redesign of the front page, in line with the new Travelcircus rebranding, aiming to be bolder and draw on the examples set by other entertainment companies like Fever, Netflix, and Airbnb. The primary objective of this task was to enable users to search in multiple ways—by destination and specific dates, by their current location, and by the type of travel experience they desire—while also inspiring them through an emphasis on imagery and diversity.