One of the tasks I undertook while collaborating with MADE.COM was to examine their product configurator. Following some in-house usability testing, the product team discovered that users have difficulty understanding the various options available for customising their selected products. Additionally, due to certain product availability restrictions, it became apparent that users often feel overwhelmed and tend to abandon the process before completing a purchase.

The goal of the newly improved tool is to enable users to discover all products within the same range, switch between options based on their previous selections, and present information in a clean and minimal manner to convey this robust feature with elegance and clarity.